Marketing and analytics
Introduction
Building your website is just one of the elements of making sure you’re setting your business up for success. Think of it in physical retail terms. If you had a shop on a quiet high street you couldn’t just rely on people walking past. You have to find a way of telling people where you are. Squarespace comes with some great integrations to make promoting your site as easy as possible…and here’s the thing, not many people use them so you’ll be ahead of the crowd by just following these simple steps outlined for you in the following videos.
SEO: Keywords
Breaking it right down to the basics. How to find keywords and add them to your site to help you get up those SEO rankings.
SEO: Formatting images
This might not seem like an SEO task but I promise it makes all the difference!
SEO: Linking with Search Engines
How to add your site to Google Analytics, Google Search Console and get everything hooked up on Squarespace Analytics.
Marketing
How to enable and style the announcement bar.
Marketing
Enabling and styling the promotional pop-up.
Marketing
A few different ways of connecting up your social media. Make sure you do all of these to optimise your chances to promote online!
Setting up MX records
Once you’ve got confirmation of your Google account from Squarespace you’ll need to add in your MX records. I’ll show you how I do this using the example of GoDaddy.